Cell Phone Traffic Reporting
Cell phone users download free software that automatically and anonymously contributes their position and velocity data to a central location
Traffic in the San Francisco Bay Area is bad. But if the early results from the Mobile Millennium project are any indication, our ability to navigate through that traffic is about to get a lot better.
The idea behind Mobile Millennium is simple. Cell phone users download free software that automatically and anonymously contributes their position and velocity data to a central location. In exchange for this raw data, the phone owner gets a map-based, real-time view of traffic flow all over the Bay Area that can help them navigate around traffic jams and find the most viable alternative routes.
UC Berkeley Civil Engineering Assistant Professor Alexandre Bayen, in collaboration with Nokia, Navteq, the California and Federal Departments of Transportation, and with support from CITRIS, launched the Mobile Millennium pilot project in November 2008. The project uses GPS-equipped cell phones to provide real-time traffic information all over the Bay Area and is hosted by the California Center for Innovative Transportation (CCIT), a deployment-focused research center at UC Berkeley’s Institute of Transportation Studies.
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